Welcome. To a completely new kind of dentist.

Relaxed? Confident? Completely at ease? Not the words too many people choose to describe the way they feel when they think about their dentist.

Perhaps you wouldn’t choose them to describe the way you’ve felt about the dentist in the past.

But this is the way we’re determined you should feel when you visit your local Centre for Dentistry, the bright, modern dental practice inside Sainsbury’s.

Centre for Dentistry. Friendly, helpful and... very convenient.

Patient, friendly dentists. Gentle, helpful nurses and receptionists. Convenient appointments at the weekend or in the evening. Beautifully designed, superbly equipped, modern treatment rooms. Keen care prices and affordable insurance plans. And a wonderful, proactive programme to make your children think about their teeth, and feel good about the dentist.

Whether it’s for you or your kids, and even if you’ve not seen a dentist for a very long time, your local Centre for Dentistry will take however you’ve felt about dentists in the past... and change it for ever.